The greatest American annual sporting event has come and gone, with the Packers retaining a comfortable lead over the Steelers throughout the duration of the game (much to my dismay). This year's Super Bowl saw 111 million Americans tuning in, making it the most viewed broadcast ever in the history of American television ever, ever.... ever (check out this graphical chart of Super Bowl consumption in The State. Quite something. As such ESPN and the like are able to charge in excess of 2.6 million dollars per 30 second ad segment. Yikes. But I mean, come on, its all worth it right? Especially seeing as these ad slots typically rank very well in the Nielsen ratings. The ridiculously high price tag of these commercials all but promises that they will be spectacular and innovative in most cases. The ads are usually highly anticipated, generating much buzz even before the game is played due to their reputation of innovation or sense of humor.
However, this year the ads didn't fare quite as well with audiences, with many commenting on how dissapointed they were with the quality, ingenuity and humour of the ads. The general lack of hype and audience involvement has been attributed to companies not utilizing social media enough to engage with their target market. Once again pointing to the fact that today's brands need to combine their traditional marketing with relevant online strategies.
However, one commercial did achieve acclaim in the blogosphere. Here's VW's - The Force
Cute and clever. Everyone loves Star Wars (well... epsiodes 3 to 5 anyways), you can't go wrong with Jedi mind tricks. Luke and Darth have become so ingrained in our pop culture that even those have never seen the Empire Strikes Back knwo about using the Force!
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