Hi There...
My name is John Smith.
I am 7 - 84 years old. I measure 1.45m - 1.97m.
I have an LSM of 4 - 12 and an annual income of $50 000 - $500 000.
I have access to a mobile phone and the internet.
I watch TV.
Sometimes I read the newspaper.
I like nice things, and I enjoy good service.
I am exposed to over 1800 advertising messages a day.
I am your average, everyday stereotypical consumer. I am you.
On this site I discuss any media or marketing campaign that has caught my eye or that has in one way or another affected or influenced me. If your brand or campaign is mentioned on these pages; congratulations. Whether it be in a good or bad light, press is press, and you've done enough to get people talking about your product.
I believe first and foremostly that marketing is about understanding your consumer and identifying something that they genuinely need/want; something that will implicitly improve their life. The second aspect is how you communicate with your potential consumer letting them know that you have what they want, preferably in a way that will set you apart from any competitors. An example of which is Apple and their introduction of the iPod in 2001 (obvious example I know).
I hate salesmen and any sales talk. When a product is sold that is not necessary and wasteful, and through manipulated marketing and emotions a consumer is led to believe that they need the product- this is wrong. An example of this is bottled water (not in countries where the tap is not drinkable... obviously).
I like technology and the environment. I like the idea of creating new resources to sustain those which are limited.
This is not a blog so much as it is a site. A blog is one-sided and emotional, Pavement Specials aims to be objective; commenting as opposed to providing an opinion.
Pavement Specials has a global perspective, but our roots are firmly in Cape Town, South Africa, where a 'pavement special' is local slang for a mixed breed dog; a mongrel- and that's what this site is.
