Interactive Oscars

Sunday night, well in the early hours of Monday morning, the 83rd Academy Awards took place, which are being broadcast on M-Net tonight. In case you missed them, or couldn't be bothered sitting through 3 hours of 'highly regarded and respected' thespians in the Hollywood circle talking about themselves and each other, here are the winners:


Best Film: The King's Speech
Best Actor: Colin Firth (The King's Speech)
Best Actress: Natalie Portman (Black Swan)
Supporting Actor: Christian Bale (The Fighter)
Supporting Actress: Melissa Leo (The Fighter)
Director: Tom Hooper (The King's Speech)

Even pregnant, Portman is beyond an angel

With viewers increasingly 'multi-teching', marketers aimed to use the internet as interactive platform to promote and communicate with the award show's viewers. This from The Wall Street Journal:

"With many viewers expected to watch the Academy Awards this Sunday with computers in their laps and                 mobile phones in their hands, marketers are finding new ways to infiltrate real-time Oscar buzz via Twitter, Facebook and other Web hot spots.

Sprint Nextel Corp. is supplementing its Oscar television campaign by sponsoring live red-carpet coverage at People.com, including 360-degree cameras, live blogs and trivia games. J.C. Penney Co. plans to post to Facebook fashions from collections featured in its commercials that will air during the show."