Kit Kat - Catch a Recession Break

This was spotted in the bus stops around Dublin (Ireland; where the Celtic Tiger has been hit harder than most other economies by the recession).

I think it's a unique angle to go for, which actually fits in with the brand's positioning: take a temporary break by chomping down on a Kit Kat choc and stand the chance to catch a permanent break from all your recession-accumulated debt. It's not too exciting, but let's face it everyone turns to a bit of chocolate during hard times.