Yesterday standard US clothes supplier Gap unveiled this entirely new logo...
As you can see, it's crap. And the rest of the world tends to agree; with designers and fans everywhere expressing their collective disapproval of Gap's new logo. So much so that there is already a mock twitter account, user-genreated logo competitions and even a Crap Logo Yourself webiste.
The people (social media) have spoken, and Gap seem to be listening, last night they updated their Facebook status asking for users to submit their own take on a new logo for the company.
So in less than 24 hours Gap have announced a new logo, received a truck load of backlash, and called for a user subtmitted logo's in response- all through power of social media. Impressive.
(Source: Mashable)
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